Consumer
30 August 2025

Grand Opening of Bursa Otomotif Buana, A New Momentum for the National Automotive Ecosystem

Tangerang, August 30, 2025 – PT Buana Finance Tbk officially launched Bursa Otomotif Buana (BOB) through a festive Grand Opening event. The celebration was attended by a number of key stakeholders, including sponsors such as WSI, OONA Insurance, Otospector, Autoglaze, Pertamina Lubricants, and Sriwijaya Air Group; Chairman of the Indonesian Used Car Dealers Association (AMBI) Tjung Subianto; Buana Finance’s board of management; partner showrooms; loyal customers; as well as journalists and influencers who covered the inauguration.

The event kicked off with an energetic opening dance performance that set a lively tone right from the start. This was followed by a welcoming speech from AMBI Chairman Tjung Subianto, who emphasized the strategic role of Bursa Otomotif Buana in strengthening the national automotive ecosystem. The speech was followed by remarks from Buana Finance President Director Yannuar Alin, who shared the company’s vision of providing a trusted platform for both consumers and showroom partners.

The event continued with a symbolic tumpeng-cutting ceremony led by President Director Yannuar Alin, accompanied by other key members of the management team: Finance Director Mariana Setyadi, Marketing Director Herman Lesmana, Business Operation Group Head Ong Sugiharto, Collection & Legal Group Head Lioe Andi Siswanto, and Deputy Sales Division Heads Victor Gunawan and Aunul Khalik. The highlight of the inauguration was the press-button ceremony conducted by the President Director himself, marking the official launch of Bursa Otomotif Buana and drawing enthusiastic applause from all guests.

The inauguration moment was further enriched with the screening of a profile video showcasing the concept, services, and future potential of Bursa Otomotif Buana. Additionally, a video presentation was shown featuring the results of a showroom design contest, which had been enthusiastically participated in by partner showrooms.

The winners of the "most-liked" designs were announced as follows:

1st Place (Most Likes): RAM Showroom

2nd Place: Hobi Mobil

3rd Place: Istana Jaya Motor

A special category, Management’s Favorite, was also awarded to Istana Jaya Motor.

The event then continued to one of the most anticipated segments — the announcement of selected customers:

For the financing period of August 16–30, 2025, the selected customers were:

Surati Frieskawati – Samsung 55” Smart TV

Vika Arum – Round-trip flight tickets Jakarta–Denpasar–Jakarta

Agus Pramono – MAP voucher worth IDR 2 million

For the financing period of July 5–August 30, 2025, the selected customers were:

Noldy Kalesaran – Samsung 55” Smart TV

Elsa Sylvia – Round-trip flight tickets Jakarta–Denpasar–Jakarta

Rifki Handoko – MAP voucher worth IDR 2 million

**The highlight of the entire event was the awarding of the Grand Prize — a brand-new 2025 Vespa Primavera 150 S — which went to the selected customer, Yogi Verinaldy.

The event continued with a dinner gathering, casual networking, and was concluded with a live band performance that added warmth and a sense of togetherness among all attendees.

The Grand Opening of Bursa Otomotif Buana was not just a celebration of launching a new automotive hub — it also marked a new momentum for the national automotive ecosystem. With strong support from sponsors, showroom partners, associations, media, and loyal customers, Bursa Otomotif Buana is expected to grow into a trusted, innovative, and sustainable center for automotive buying and selling activities.

Bursa Otomotif Buana
Jl. Jend. Sudirman, Salembaran Jati,
Kosambi District, Tangerang Regency,
Banten, West Java 15214
Open Daily: 09:00 AM – 05:00 PM (WIB)

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